The Big 12 expansion groundswell

[NorthwestUteFan]

Because those neighboring markets don't watch those teams.

Yeah, that makes total sense.

What percentage of the 919k homes in the SLC DMA will watch BYU football? 25% maybe? I was assuming some crossover from other local markets. Not every fan of a program lives within a few miles of the school.

[Clark Addison]

That is an interesting one. byu stretch from 1978 - 1989 is the big difference. Do they have it ranked in the last 10 years? or even 20? I couldnt find one.

Here are some stats, both overall and recent:

It is only close if you look at the last 10 years. This includes Louisville's and Cincinnati's most successful periods, and BYU's least successful of the last 40 years. If you look only at the last 5 years, BYU is again, as usual, far above them.

The only criteria I have found so far in which Louisville or Cincinnati would rank above BYU is in BCS bowls, and I don't know if making a BCS bowl from the Big East is that great of an accomplishment.

[Coach McGuirk]

Considering the criteria here, BYUs DMA should include a 10 mile radius around all LDS church houses and temples. That would put us about top 10.

[LiveCoug]

If we're going with overall, then maybe the Big 12 should invite U of Chicago and Northwestern. Lots of history and a HUGE tv market.

Yes, Northwestern. Good call. Lot's of history. Like a 1-7 bowl record and the one win coming in 1948.

[NorthwestUteFan]

Point me to the TV ratings some great TV ratings for these teams and you might have a good argument.

Nope, I already spent my $0.02 on the issue and don't care any more.

[Surfah]

What percentage of the 919k homes in the SLC DMA will watch BYU football? 25% maybe? I was assuming some crossover from other local markets. Not every fan of a program lives within a few miles of the school.

I don't understand your point. BYU doesn't benefit from crossover too? Those other teams pull more than 25% of the viewership in their DMA?

[Sizzle]

What percentage of the 919k homes in the SLC DMA will watch BYU football? 25% maybe? I was assuming some crossover from other local markets. Not every fan of a program lives within a few miles of the school.

You can argue DMA sizes and penetration all you want, but the truth is somewhat blurred.

The most concrete number we have to look at in terms of what type of draw BYU football has is the deal that they were able to land with ESPN for going independent with football. Would Memphis/Cincy/Louisville be able to draw something similar? I doubt it.

[Mormon Red Death]

You can argue DMA sizes and penetration all you want, but the truth is somewhat blurred.

The most concrete number we have to look at in terms of what type of draw BYU football has is the deal that they were able to land with ESPN for going independent with football. Would Memphis/Cincy/Louisville be able to draw something similar? I doubt it.

That is a salient point although no one here knows the exact #s of the deal byu made.

[falafel]

Yes, Northwestern. Good call. Lot's of history. Like a 1-7 bowl record and the one win coming in 1948.

You're right. That was a mistake. Let's give it to Princeton and Yale.

[Surfah]

That is a salient point although no one here knows the exact #s of the deal byu made.

Regardless of #'s could those other three schools create any deal with ESPN. Louisville maybe, but only on the backbone of their basketball program and even then highly unlikely.

[Clark Addison]

Average Football Attendance, 2010:

BYU: 61,381
Louisville: 50,648 (up from 32K the year before)
Cincinnati: 35,067

[Coach McGuirk]

I would like to thank MRD and NWC for taking the woodshed job that wa just put upon them.

[NorthwestUteFan]

Considering the criteria here, BYUs DMA should include a 10 mile radius around all LDS church houses and temples. That would put us about top 10.

Fine, but you have to factor in the percentage of local populations who are LDS (<2% nationwide?), the percentage of LDS members who are fans of college football (30%-60%?) and the percentage of LDS college football fans who watch byu football (60%-75%?).

[TripletDaddy]

I am responding to a guy who said the PAC-10 would never expand

That link doesn't say that.

[Mormon Red Death]

Average Football Attendance, 2010:

BYU: 61,381
Louisville: 50,648 (up from 32K the year before)
Cincinnati: 35,067

In Lville's defense

The official seating capacity in the horseshoe-shaped facility was 42,000 through the 2008 season. An expansion project that started after the 2008 season temporarily reduced capacity to 40,000 for 2009 (although the official capacity remained unchanged); its completion for the 2010 season has brought the official capacity to 55,000 plus. [1] Attendance in the first year after expansion was completed averaged 50,648, or about 92% of the new capacity

As a side note Lville is one great place to see a college football game. Its right next to the kentucky downs and the tailgating was huge (I mean in the amount of people).