"You Gotta Love It Baby" Official Jazz thread

[LiveCoug]

The rebrand is official. And it's atrocious. Like, they actually paid American currency for a firm to design these things

https://twitter.com/tribjazz/status/1537852340073398273?t=7oR8wwzWaWRbSlwOxW06aQ&s=19

[BigFatMeanie]

Wow, those unis are truly awful. They remind me of the old black and yellow license plates.

[Jeff Lebowski]

I don't mind them.

[Commando]

I like the whites- they look good. Not sold on the yellows-- look like a banana costume. The purples are nothing new and the blacks could be really cool.

[MartyFunkhouser]

I like the whites- they look good. Not sold on the yellows-- look like a banana costume. The purples are nothing new and the blacks could be really cool.

I kind of agree with you here.

[Sizzle]

I think it's so crazy how many fans hate these. I absolutely love them.

On its own, the Jazz note is one of the cleanest marks in the NBA. It works so well on its own. I love that they've embraced it.

The shift to black / white is minimalist and clean. If you've seen the way Ryan Smith dresses at Jazz games, this should not be a surprise at all. It's very clean. If you get into the "why" BS that design companies will use to rationalize their decision, that of sheet music is a nice nod to the black and white.

I think the black statement jersey is bold and I love everything about it.

For fan gear, the simplicity and cleanliness of the single color with the note is near perfection in my mind.

The yellow I think time will tell - if it's a bold enough yellow with the black, I'll love it. If it gets washed out, I can see why it wouldn't work.

The court – especially the black and white one – is absolutely incredible.

As a whole, I'm a fan. But admittedly, I do like a more minimalistic and clean design approach. Less is more, and in that, this rebrand looks good out of the gate to me.

[Commando]

I am a little disappointed that the green is out. I liked the mardi gras colors, but I understand why they're getting away from them. Going full-Deseret/Beehive State is a solid move -- especially since they are going for simplicity.

[Sizzle]

The gear like this... it's clean but works so nicely:

[Commando]

I agree. Good, non-goofy Utah Jazz gear hasn't always been a cinch to find.

[Sizzle]

I'm not positive that these will match perfectly with the re-brand, but I think it's close enough...

[Commando]

Ha- I just remembered I have these:

[MartyFunkhouser]

I think it's so crazy how many fans hate these. I absolutely love them.

On its own, the Jazz note is one of the cleanest marks in the NBA. It works so well on its own. I love that they've embraced it.

The shift to black / white is minimalist and clean. If you've seen the way Ryan Smith dresses at Jazz games, this should not be a surprise at all. It's very clean. If you get into the "why" BS that design companies will use to rationalize their decision, that of sheet music is a nice nod to the black and white.

I think the black statement jersey is bold and I love everything about it.

For fan gear, the simplicity and cleanliness of the single color with the note is near perfection in my mind.

The yellow I think time will tell - if it's a bold enough yellow with the black, I'll love it. If it gets washed out, I can see why it wouldn't work.

The court – especially the black and white one – is absolutely incredible.

As a whole, I'm a fan. But admittedly, I do like a more minimalistic and clean design approach. Less is more, and in that, this rebrand looks good out of the gate to me.

You really can't think it is crazy. This is what happens with re-brands. A bunch of middle aged men get all upset when they don't go back to the classic look. It was entirely predictable that this would make people angry.

I actually like the clean black/white look. I don't love the yellow accent color, but could be convinced over time. I actually think this would have worked better as black/white with a purple accent.

Let's be real about the purple here that was the Jazz organization's reaction to the reaction. When the black/white/yellow got linked, people were pissed. It is not surprising that the 2022 purple uniform is just the throwback they were already using. They had no way to get a different purple jersey approved before the season. This is ultimately not a criticism of the Jazz organization. I actually think it shows insight to respond to feedback.

Looking at them more:

1) I love the white uniform. It works even with the yellow accent. That is about the only use of the yellow that I like.
2) I'm neutral on the black uniform.
3) I don't really like the yellow uniform
4) I hated the mountain uniform back in the day. I don't love it now. I do kind of like the refresh of it for 2023.

The black court is damn near perfect.

[Pelado]

Is there some significance to the yellow?

[MartyFunkhouser]

Also, please remember that if you don't like these that it is 100% the fault of BYU. On another note, anything that is good that happens to the Jazz happens in spite of BYU. Those are just the rules. I didn't make them up.

[Non Sequitur]

Is there some significance to the yellow?

Either a shout-out to Coldplay or Donovan: