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This article really mostly talks about the BYU-ESPN TV deal amidst ESPN financial issues that led to the recent layoff announcement.
Really, my main reason for posting it here is that it makes me wonder if ESPN is over-leveraged on existing TV deals and if so, how that would affect future TV deal negotiations for Big 12 expansion, or whether TV money (or lack thereof) would actually drive the Big 12 to postpone expansion until such time as the money is right? The TV sports market is an interesting one, and there seems to be a poor understanding of it generally.
I think one selling point on BYU to the Big 12 that has not been talked about is the establishment of a Big 12 network without Texas (and probably without Oklahoma and Kansas). Since Texas has the Longhorn Network, and Oklahoma and Kansas are making big money off their tier 3 networks, there isn't a big demand for a conference network. However, bring in BYU and some other team, and you suddenly have enough content for a conference network without the "big 3."
Now, I really don't like conference networks, but they bring in the cash. It would bring in more than enough to make up for split bowl revenue. The key is that BYU brings in the Phoenix metro market. The Big 12 has the least population - by far - of any of the B5 conferences. Sell the big 12 on a 9-team network (or even pull Kansas in if there is enough money) and it may make the dollars fall in our favor.
The Big 12 has another week with only four games and that may not seem like a big gripe to some, but I bet the guys at FOX Sports are ripping their hair out. With only ten teams, bye weeks are brutal on this conference because it drops from an already Power 5-low of five games a week to four. It really hurts FOX, because the only power conferences it has tier 1 rights to are the two smallest conferences (Pac-12, Big 12).
Expansion is coming to the Big 12, if for no other reason than to try and keep pace with the Big Ten, SEC and ACC in terms of national visibility on TV screens. Those leagues are producing far more games per season, which translates into more revenue. There was a time when being picky mattered, but the value of college football has continued to rise at such a rate that adding four schools from any FBS conference to the Big 12 would be worth it and result in a big bump from FOX
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