University of Texas - You Rock!

[YOhio]

I agree with dabrockster. High Schools should be able to appropriate valuable intellectual property with no consequence. Anyone that says otherwise is just sucking up to JL.

[Uncle Ted]

A few years ago, JL would be 100% right, but with aTm’s huge revenue boost, there’s an argument that the Horns are the second-most valuable logo, but going from 1 to 2 doesn’t weaken JL’s argument much.

My guess is a CFP appearance by the Horns would put them back in the top spot.

Hmm...

1. TEXAS ($1.1B)

The Longhorns are printing money under Tom Herman, who enters his third season in 2019 with College Football Playoff expectations. When is the last time we've heard that in Austin? Texas is indeed back and the brand is incredibly strong right now. Texas, Ohio State and Alabama were the only programs valued at more than $1 billion, and Clemson, which has reached the Playoff four consecutive seasons with two national titles, was ranked a surprisingly low 26th-nationally with a valuation of a little more than $298 million. The Longhorns boast the nation's highest adjusted revenue at $163.9 million for 2018, per the study.

https://247sports.com/LongFormArticl...9/#128030289_7

aTm is #12 in this list. LOL@Aggie #AggieFakeNews?

[Green Monstah]

Hmm...


https://247sports.com/LongFormArticl...9/#128030289_7

aTm is #12 in this list. LOL@Aggie #AggieFakeNews?

The list I looked at was net revenue, I believe.

[All-American]

I read it and understood that each school could come up with some sort of fee or compromise but UT created an office to go after schools. Greedy bastards. As I said, UT’s ego is so driven they cannot see any alternative other than to pursue cease and desist orders. Instead of seeking a fee which would secure their licensing and ownership with a written agreement with schools, which would would e the best solution.. Nope. UT has to be the only one even if such schools have had their logo for over 5 decades.

I found the article makes no mention of Ohio St. nor did I find anything when doing search (Chicken Farms not withstanding..). I am guessing Ohio St. is a bit more compromising and not ego driven. And sees the benefit of their logo or color schemes used by HS’s.

But you go ahead and stick to this being a only solution for UT.




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Have you not also considered that Ohio State doesn’t really have a logo?

[Jeff Lebowski]

GM may have been referring to this article:

https://www.forbes.com/sites/chrissm.../#307950fe6c64

This is football programs only and it includes donations - aTm had a big surge due to a fund-raising effort. As UT noted, Texas still leads the league in total athletic department revenue. Also, from the Forbes article:

And Texas football's $31 million from licensing, royalties and advertising is 50% more than any other team makes from the category.

It is more like $45-50M from licensing if you include the entire athletic program. That little longhorn logo makes a ton of money.

[MartyFunkhouser]

I'm all for hating each and every school in the State of Texas, but this isn't the right battle to right with your Texas hate. Texas has to do this to protect their IP.

[BigPiney]

My high school used the atlanta falcons logo and still does.

[SteelBlue]

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Yreka HS in FarNorCal. I noticed that they changed logos recently. I wonder if they got a cease and desist from BYU?


Oh, and our kids' HS got a cease and desist from University of Miami a few years back. I think it's kind of a thing now.

[BigPiney]

I really like what Yosemite is doing here:

[dabrockster]

University of Texas- You Suck

Here is a few samples of my HS helmet.




The one by the softball team is the one I used when I was in HS in the 90’s and the logo was only on one side of the helmet..



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[Moliere]

. That little longhorn logo makes a ton of money.

It still looks like a uterus.

[dabrockster]

GM may have been referring to this article:

https://www.forbes.com/sites/chrissm.../#307950fe6c64

This is football programs only and it includes donations - aTm had a big surge due to a fund-raising effort. As UT noted, Texas still leads the league in total athletic department revenue. Also, from the Forbes article:



It is more like $45-50M from licensing if you include the entire athletic program. That little longhorn logo makes a ton of money.

I think it is a bit deceiving how much Texas is #1. They only have 16 Athletic programs across Men’s and Women’s sports. That is pathetically low.

Ohio St. Has 36 athletic programs across men’s and women’s sports that they support and fund. I kept “Spirit Program” off the list as that is not really a sport and allowed Texas to keep “Texas Relays” (What the hell is that??)

Ohio St. would have a MUCH higher revenue stream but it supports a more robust athletic program.


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[Jeff Lebowski]

I think it is a bit deceiving how much Texas is #1. They only have 16 Athletic programs across Men’s and Women’s sports. That is pathetically low.

Ohio St. Has 36 athletic programs across men’s and women’s sports that they support and fund. I kept “Spirit Program” off the list as that is not really a sport and allowed Texas to keep “Texas Relays” (What the hell is that??)

Ohio St. would have a MUCH higher revenue stream but it supports a more robust athletic program.

Actual number of sports at Texas is 20. 30 at Ohio State. Lacrosse or fencing at Texas? gtfo.

The revenues are reported in gross income. Both programs have a similar margin.

https://sports.usatoday.com/ncaa/finances/

[chrisrenrut]

Ohio St. would have a MUCH higher revenue stream but it supports a more robust athletic program.

I think you are mixing up revenue with profit. Smaller sports would eat into profits, they wouldn’t diminish revenue.

[Omaha 680]

I think you are mixing up revenue with profit. Smaller sports would eat into profits, they wouldn’t diminish revenue.

And they would actually increase revenue (even if by only a few dollars from the parents who pay to watch a fencing contest). So OSUs revenue is artificially inflated by all those extra sports, Brock! We want a fair comparison to Texas!