So it seems that, like Mack, Beebe is in no hurry to change the Big 12 name:
I'm in communication with (Big Ten) commissioner Jim Delany now about a swap," he joked, but he expected to discuss the question seriously over the next year on many levels. "It may be our brand is significant enough that we don't have to change it."
"I think we need to look at not just whether we change our name or our brand (but) what are the messages we want to convey going forward?"
"I think we need to look at not just whether we change our name or our brand (but) what are the messages we want to convey going forward?"
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