Originally posted by Paperback Writer
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With the first SEC Championship 1992, pitting Alabama and Florida at the rather rinky-dink Legion Field in Birmingham, Alabama, a beast was born. The SEC, the first major conference with 12 members, became the first major conference to host a championship game. That first game generated an estimated $6 million, which was shared equally among the 12 teams.
Soon afterwards, other conferences and schools followed suit, chasing the dollar. There are now conference championships in the Big 12, Big 10, Big East, ACC, Pacific-12 and even the MAC and Conference USA. All of the inter-conference moves of late—Maryland and Rutgers to the Big Ten, Louisville to the ACC and East Carolina and Tulane to the Big East were the most recent—were all done for money, an indirect response to the original SEC Championship.
The SEC Championship Game has helped turn the SEC into a revenue monster. In 1992, the first year of the SEC Championship Game, the conference had $27.7 million in major sports-related revenues. Last year, the conference hauled in $241.5 million in revenues. Nearly 70% of that revenue ($166.1 million, to be exact) came from football (television deals with ESPN and CBS, the championship game and bowls). Each conference member received $20 million last year.
It’s not that hard to see why other schools and conferences have followed suit.
Soon afterwards, other conferences and schools followed suit, chasing the dollar. There are now conference championships in the Big 12, Big 10, Big East, ACC, Pacific-12 and even the MAC and Conference USA. All of the inter-conference moves of late—Maryland and Rutgers to the Big Ten, Louisville to the ACC and East Carolina and Tulane to the Big East were the most recent—were all done for money, an indirect response to the original SEC Championship.
The SEC Championship Game has helped turn the SEC into a revenue monster. In 1992, the first year of the SEC Championship Game, the conference had $27.7 million in major sports-related revenues. Last year, the conference hauled in $241.5 million in revenues. Nearly 70% of that revenue ($166.1 million, to be exact) came from football (television deals with ESPN and CBS, the championship game and bowls). Each conference member received $20 million last year.
It’s not that hard to see why other schools and conferences have followed suit.

Edit: This Forbes author is definitely not from Big 12 country.
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