Originally posted by PaloAltoCougar
View Post
The technology piece is the other enormously important factor. Before 1986 there was no broadcaster for the World Cup showing the games in the US. When most people could only get 3-6 channels on their TV there wasn't going to be room for it. In 86 just having graduated from HS I remember going to BYU to watch the games in Spanish since Univision was the only way to get the games. It was pretty cool, I thought, to watch it that way.
Then for the first time in 40 years the US finally had a team qualify for the 1990 WC in Italy and ESPN decided to carry it, which was the first time a US English language broadcaster picked it up. FIFA awarded the 94 tournament to the US and I remember it surprised a lot of boomers at the time what a huge success it was with sold out stadiums and high TV ratings with real Americans buying most of the tickets. The audience being 90% under age 35-40. I think the shock to older generations was that so many younger than them thought it was cool, and a lot of the older guard Sports media was still quite cynical and dismissive.
Leave a comment: