Control of the Internet

[Jeff Lebowski]

I couldn't watch more than a minute. What a stupid way to try to explain net neutrality.

I salute you, sir. I could only take 20-30 seconds.

[creekster]

I salute you, sir. I could only take 20-30 seconds.

Likewise. It was Very condescending.

[falafel]

I watched the whole thing!

At the end, it says "the internet should be like the Whopper. The same for everyone." That seems to go against Burger King's slogan: "Have it your way!"

[tooblue]

Likewise. It was Very condescending.

I think it's great; capitalism at its absolute best: selling burgers while getting political.

[tooblue]

I watched the whole thing!

At the end, it says "the internet should be like the Whopper. The same for everyone." That seems to go against Burger King's slogan: "Have it your way!"

It's brilliant ... Burger King cares about the things I care about. Next time I want a burger, I think I'll give a Whopper a second look.

[All-American]

I watched the whole thing!

At the end, it says "the internet should be like the Whopper. The same for everyone." That seems to go against Burger King's slogan: "Have it your way!"

That's a great point. Regulations like the net neutrality regs are antithetical to how Burger King made its way into the market. The better analogy is this.

McDonald's sells the same cheeseburger to everyone who comes in: cheese, ketchup, mustard, three pickles, one patty. Burger King things some of its customers might want a little variation with its whopper; maybe they want pickles, maybe they want lettuce. Or maybe they don't want the whopper. Maybe they want the whopper Jr. Or maybe a double whopper. And so they put these things on the menu and advertise that you can "have it your way" at Burger King.

But the government wants to protect you because the whopper should be the same for everyone. And so the USDA passes a regulation saying that you can have a patty, a slice of cheese, three pickles, ketchup, and mustard, just like at McDonald's. Burger King can't compete by trying to offer customers something McDonald's can't; it can only try to do the same thing McDonald's does better than McDonald's does it. It probably fails; McDonald's already has a head start in infrastructure, processes, and market share, and Burger King would struggle to catch up as long as it's required to run the exact same race. It goes under, as do McDonald's other competitors. And now your only choice is McDonald's.

[Jeff Lebowski]

That's a great point. Regulations like the net neutrality regs are antithetical to how Burger King made its way into the market. The better analogy is this.

McDonald's sells the same cheeseburger to everyone who comes in: cheese, ketchup, mustard, three pickles, one patty. Burger King things some of its customers might want a little variation with its whopper; maybe they want pickles, maybe they want lettuce. Or maybe they don't want the whopper. Maybe they want the whopper Jr. Or maybe a double whopper. And so they put these things on the menu and advertise that you can "have it your way" at Burger King.

But the government wants to protect you because the whopper should be the same for everyone. And so the USDA passes a regulation saying that you can have a patty, a slice of cheese, three pickles, ketchup, and mustard, just like at McDonald's. Burger King can't compete by trying to offer customers something McDonald's can't; it can only try to do the same thing McDonald's does better than McDonald's does it. It probably fails; McDonald's already has a head start in infrastructure, processes, and market share, and Burger King would struggle to catch up as long as it's required to run the exact same race. It goes under, as do McDonald's other competitors. And now your only choice is McDonald's.

I would have gone with a more concise approach:

Burger King is now operating exactly the same way they did in 2015 and before.