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About BYU vs Ole Miss:
http://www.heraldextra.com/sports/co...cc4c03286.html
"The purpose of BYU, why we're here and why we're playing and where we're trying to go with this program. It kind of fires you up. It kind of gets you excited.
"To go out there and play for a specific purpose of showing people that we're playing for more than football. This is a faith-based university and we're trying to represent that. The players, and the flag bearers.
"What if we go out there and dominate (at Ole Miss, Sept. 3) and people start seeing us? And they put us on the map, and we're on ESPN. And they start wondering who these kids are what are they doing with their lives, and why are they so good?
"And maybe a bunch of white boys out there go down and beat up on an SEC team, a big, physical team like (Ole Miss). If we go in there and dominate, what does that say? It starts raising questions and curiosity.
"It starts making things interesting. Getting the pot stirred, and what not. Shoot, that's fun. That's what we're out here to do. We're out here to turn heads. We're out here to change the norm of BYU and what people think of us.
"I would like to see people start fearing us. I don't know. Kind of looking at BYU as a dominant team. Especially the defense. Nobody is going to want to run against us. Start setting that respect.
"This is exciting. I can't wait to go down to Ole Miss."
My take:
Ill advised wording, for sure, but the D-News sanitizing his remarks is revealing, if not surprising. It's not in BYU's or The Church's best PR interests to have his uncensored remarks publicized via The Church's media.
Sports, religion & marketing can be a very dangerous mixture.
http://www.heraldextra.com/sports/co...cc4c03286.html
"The purpose of BYU, why we're here and why we're playing and where we're trying to go with this program. It kind of fires you up. It kind of gets you excited.
"To go out there and play for a specific purpose of showing people that we're playing for more than football. This is a faith-based university and we're trying to represent that. The players, and the flag bearers.
"What if we go out there and dominate (at Ole Miss, Sept. 3) and people start seeing us? And they put us on the map, and we're on ESPN. And they start wondering who these kids are what are they doing with their lives, and why are they so good?
"And maybe a bunch of white boys out there go down and beat up on an SEC team, a big, physical team like (Ole Miss). If we go in there and dominate, what does that say? It starts raising questions and curiosity.
"It starts making things interesting. Getting the pot stirred, and what not. Shoot, that's fun. That's what we're out here to do. We're out here to turn heads. We're out here to change the norm of BYU and what people think of us.
"I would like to see people start fearing us. I don't know. Kind of looking at BYU as a dominant team. Especially the defense. Nobody is going to want to run against us. Start setting that respect.
"This is exciting. I can't wait to go down to Ole Miss."
My take:
Ill advised wording, for sure, but the D-News sanitizing his remarks is revealing, if not surprising. It's not in BYU's or The Church's best PR interests to have his uncensored remarks publicized via The Church's media.
Sports, religion & marketing can be a very dangerous mixture.
It is sports not missionary work, please don't confuse the two. Rant over.
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