
The NBA banned this shoe today because apparently it works. They claim 3.5-4" increased vertical leap. It's the first shoe banned by the NBA for unfair competitive advantage.
The company is founded by the Goldston twins who played ball at USC. Their dad is a long time player in the shoe biz as a former chief marketing officer for Reebok and working with LA Gear and Converse. Pretty interesting.
Traffic keeps bogging their site down:
Here's an article about them from Slam Magazine:
http://www.slamonline.com/online/kic...labs-founders/
In HS I would have dropped $300 for a 3.5-4" increase to my vertical.


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