I need to recommend one of the most interesting articles I have read in a long time:
http://www.motherjones.com/politics/...-mooney?page=1
The author is Chris Mooney. I had the chance meet Chris a little over a year ago when he did a workshop in SLC on the topic of "communicating science to the public". He is a journalist who covers science issues. Brilliant guy.
Anyway, the article presents a fascinating analysis of how we ingest new facts and information when they challenge our preconceived notions. A few highlights:
When we attempt to rationally respond to things that challenge our world view:
On numerous controlled studies regarding how people process scientific information:
Plus, a fascinating analysis of climate science, evolution, vaccine-autism link, etc. Also discusses how democrats and republicans process scientific information differently.
Check it out. Can't recommend it highly enough.
http://www.motherjones.com/politics/...-mooney?page=1
The author is Chris Mooney. I had the chance meet Chris a little over a year ago when he did a workshop in SLC on the topic of "communicating science to the public". He is a journalist who covers science issues. Brilliant guy.
Anyway, the article presents a fascinating analysis of how we ingest new facts and information when they challenge our preconceived notions. A few highlights:
When we attempt to rationally respond to things that challenge our world view:
In other words, when we think we're reasoning, we may instead be rationalizing. Or to use an analogy offered by University of Virginia psychologist Jonathan Haidt: We may think we're being scientists, but we're actually being lawyers (PDF). Our "reasoning" is a means to a predetermined end—winning our "case"—and is shot through with biases.
In other words, people rejected the validity of a scientific source because its conclusion contradicted their deeply held views—and thus the relative risks inherent in each scenario.
...
The study subjects weren't "anti-science"—not in their own minds, anyway. It's just that "science" was whatever they wanted it to be.
...
And that undercuts the standard notion that the way to persuade people is via evidence and argument. In fact, head-on attempts to persuade can sometimes trigger a backfire effect, where people not only fail to change their minds when confronted with the facts—they may hold their wrong views more tenaciously than ever.
...
The study subjects weren't "anti-science"—not in their own minds, anyway. It's just that "science" was whatever they wanted it to be.
...
And that undercuts the standard notion that the way to persuade people is via evidence and argument. In fact, head-on attempts to persuade can sometimes trigger a backfire effect, where people not only fail to change their minds when confronted with the facts—they may hold their wrong views more tenaciously than ever.
Check it out. Can't recommend it highly enough.

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