Sounds like the church has a name problem.

[Portland Ute]

I get what Ballard is saying, but he's being very redundant and is muddling the message.

I also don't think the constant finger pointing plays well. It's as if he's scolding others for not knowing what to call us.

[Northwestcoug]

I can't believe he spoke 20 minutes on that! My family thought it was hilarious him trying to justify why we have a website called mormon.org, yet we shouldn't refer ourselves as Mormons.

Near the end of the talk, we googled the primary song "I'm a Mormon", just to show the kids that yes, we were once called Mormons, and it was ok.

[wuapinmon]

You can read about corporate identity and copyright issues on Bob Loblaw's Law Blog.

[Rx GATOS]

Blame Mitt

[Solon]

It's interesting in light of the LDS church's unsuccessful attempts to trademark the word "Mormon."

[falafel]

Not even President Monson is willing to go along with that counsel. He kept referring to himself as a Mormon during his talk about being the the Navy.

[Donuthole]

FTR, the counsel wasn't not to refer to one's self as a Mormon. The counsel was to not refer to the church as the Mormon church, but to use the full CoJCoLDS. Mormon is an acceptable nickname for a person who is a member of the Church, but it is not an acceptable nickname for the Church itself.