Essentially, pollster Gary Lawrence presents his findings at the FAIR convention that there are pretty high negatives and lack of understanding about Mormons, overall.
I really admire what this guy is doing and I think there are some good ideas, eg, becoming friends with people for the sake of friendship, not viewing non-members only as potential conversion targets.
But IMO it is a pretty substantial challenge, mostly because of how the ideology views non-members and their reason for being. When you're a missionary church the underlying message is going to rub a lot of people the wrong way: "I've found a greater truth and you may benefit from my sharing it with you".
"We've been doing missionary work for 180 years," Lawrence said. "I'd say the delivery vehicles are arriving, but the freight isn't being off-loaded, and that's our fault."
I'd say it's more like the vehicles are arriving, but the shipment isn't being accepted.
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