Not really. Just an elaborate, and apparently effective April Fool's prank.
I bet there was barely any excitement generated when 5 Guys opened a store in Manhattan.
http://www.huffingtonpost.com/2010/0..._n_522002.html
I guess perceptive New Yorkers didn't bother to notice that the Virgin Megastore might be a slightly large footprint for a hamburger stand.

I bet there was barely any excitement generated when 5 Guys opened a store in Manhattan.
http://www.huffingtonpost.com/2010/0..._n_522002.html
Posters on empty storefronts in several New York city locations declared "In-N-Out Burger, Coming Summer 2010," according to several readers of popular NYC food blogs . In one of the locations, the empty storefront vacated by Virgin Megastore in Union Square, jokers dressed up as In-N-Out Burger employees could be seen handing out flyers to passers-by.

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