So Netflix announces today that they are going to divide their company into two different companies. One will rent hard-copies of movies and video games (Qwikster... sounds like a name I might come up with while drunk and searching for potential 'gold' in unclaimed URL names), and the other will stream (Netflix).
This is a colossal error coming on the tail of a colossal error (separating streaming from home USPS delivery).
Edit: Here is one big problem with the split -- last night I did a Netflix search for 'Waiting for Superman,' since I have a professional obligation to see that doc, and I missed it in theaters. Now that the streaming service is separate, my search yielded zero results. A few months ago, it would have shown me that the title was available on DVD, and then I would have added it to my queue. So the one service (streaming) would advertise for the other service (mailing). Now, the 'no results' just reminds me that a commitment to Netflix means watching a very limited selection of videos, and lately, that selection feels like it is getting less impressive.
This is a colossal error coming on the tail of a colossal error (separating streaming from home USPS delivery).
Edit: Here is one big problem with the split -- last night I did a Netflix search for 'Waiting for Superman,' since I have a professional obligation to see that doc, and I missed it in theaters. Now that the streaming service is separate, my search yielded zero results. A few months ago, it would have shown me that the title was available on DVD, and then I would have added it to my queue. So the one service (streaming) would advertise for the other service (mailing). Now, the 'no results' just reminds me that a commitment to Netflix means watching a very limited selection of videos, and lately, that selection feels like it is getting less impressive.


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