Ever since I was told only 3 people at BYU know the actual number for the contract value with ESPN (Holmoe, Sandberg, and Samuelson) I have wanted to get a picture of what the number would look like. I've had it confirmed again that the original demand from BYU to ESPN was $20mm. I've heard that from a couple of places. Now, through various conversations, I believe I have cobbled together an estimation of what the annual revenue from the ESPN package is for BYU. It is between $8mm and $8.5mm. I know Ute fans on this board will believe this is impossible because it is substantially more than their net will be for a number of years after they join the Pac-12 but I'm very confident in this number.
Interestingly, I keep hearing that this was not the best monetary offer on the table but it was the best offer on the table. That's a pretty interesting comment. All in all, it just goes to show you that product on the field isn't the main thing for measuring program strength. Product on the field is the driving factor but butts in the seats weigh more heavily.
Interestingly, I keep hearing that this was not the best monetary offer on the table but it was the best offer on the table. That's a pretty interesting comment. All in all, it just goes to show you that product on the field isn't the main thing for measuring program strength. Product on the field is the driving factor but butts in the seats weigh more heavily.
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