PwC and Marketing

[filsdepac]

I'm sure maybe one person heard, and fewer cared, that PricewaterhouseCoopers changed their logo. http://www.pwc.com/us/en/index.jhtml

In fact, it's not PricewaterhouseCoopers at all anymore, simply PwC. The the new colors are awful, but are supposed to symbolize warmth and relationships with clients. Apparently, Wolff Olin was hired to design it (to the tune of +$10 million), the same firm that did the hideous London 2012 logo.

Everyone in the firm hates the new colors; I'd be curious if anyone actually likes it, a non-accountant type perhaps.

I bring it up not to talk about PwC per se, but how I'm amazed why so much money is wasted on something so simple and stupid. This in a year when raises were quite paltry.

[Indy Coug]

All I know is that dealing with PwC actuaries was a big pain in the butt and put my project way behind schedule.

[beefytee]

They are just following in KFC's footsteps.

I doubt there is real Coopers in the firm either.

[filsdepac]

All I know is that dealing with PwC actuaries was a big pain in the butt and put my project way behind schedule.

Well I'm sure these warm colors will soften your heart and you'll want to work with them again. At least, that's the goal I guess...

[Moliere]

Nothing says warm and fuzzy like a firm in an industry that essentially uses an indentured servitude model to retain employees.

[Katy Lied]

KFC did it to get away from the meat emphasis
IHOP did it to get away from the pancake/breakfast emphasis
KB Homes did it to get away from a semitic sounding origin
TCU did it to get away from their religious roots

[Parrot Head]

Yeah, I think it's warm and fuzzy. In fact, it makes me want to spoon with my accountant.

They are just following in KFC's footsteps.

What is the accounting equivalent of the Double Down?